US market entry for UK & Australian consumer brands
Enter the US without losing what made your brand work at home.
I help ambitious UK and Australian consumer brands figure out the US opportunity, localize what needs changing, and build the ecommerce, growth and retail engine to make it work.
The problem
Why most international brands stall in the US
The US isn't just a bigger version of your home market. Entering the US is not a translation job. It is a market-entry job. The brands that win rebuild their creative, commerce stack and channel mix for how Americans actually shop.
Your brand doesn't need translating. It needs localizing.
Tone, visuals and value propositions rarely carry over directly. What worked at home often falls flat with US buyers.
Your home-market checkout isn't necessarily built for US buyers.
US sales tax nexus, local payment methods, returns and trust signals are different. A checkout that converts at home can leak revenue here.
The channel strategy that worked at home may be wrong here.
Launching only on your home-channel playbook ignores Amazon Prime, TikTok Shop and retail media networks where Americans actually discover and buy.
Your calendar, pricing and launch assumptions may be upside down.
Australian summer creative lands in US winter. Product drops, inventory forecasts and promotional calendars need a Northern Hemisphere lens.
Shipping can turn a great product into a bad US business.
US consumers expect fast, free delivery. Without local 3PL nodes and landed-cost logic, conversion and margin collapse.
About
Built by an operator, not a market-entry deck.
Landfall Commerce is led by Jason Steinberg, a US-based growth and ecommerce operator who has spent his career helping consumer brands turn strategy into actual growth.
His experience spans beauty, CPG, health, fashion, retail and technology — from global brands like Ralph Lauren and Colgate-Palmolive to high-growth startups and international brands entering the US.
He has operated across DTC, Amazon, retail, performance marketing, ecommerce, analytics and P&L ownership — so the work doesn't stop at the strategy deck.
Experience across
What we do
The pieces of a US launch I can help you connect
Strategy, creative, ecommerce and channel execution — structured as one launch system instead of handoffs between agencies.
Figure out the opportunity
- US market sizing
- Positioning
- Pricing
- Customer definition
- Channel strategy
- Competitive landscape
Make the brand US-ready
- Ecommerce build
- Checkout readiness
- Localization
- Creative adaptation
- Offers and promos
- Fulfillment setup
- Measurement framework
Launch and learn
- Paid acquisition
- Amazon US
- Retail and wholesale
- Creator and influencer
- Testing roadmap
- Channel economics
- 90-day growth plan
I don't pretend to do everything myself. When a specialist is needed — legal, tax, regulatory, fulfillment, or otherwise — I bring the right people into the process.
Coordinate the compliance work
I coordinate the US tax, regulatory and compliance work required for launch, working with the appropriate specialists where needed — so product and legal are ready before media spend turns on.
One channel mix, one P&L
Launch Shopify, Amazon US, TikTok Shop and retail media networks together — not as separate projects. One plan, one budget, one growth engine.
The 60-day sprint
Validate the US opportunity before you scale
A 60-day working engagement to determine whether — and how — your brand should enter the US.
We audit the opportunity, sharpen the US proposition, test the biggest assumptions, identify what needs to change, and leave you with a practical 90-day launch plan.
Begin your sprintWeek 1–2
Audit & positioning
Review your current site, creative, unit economics and channel readiness. Define the US value proposition and ideal customer profile.
Week 3–4
Creative & offer testing
Build US landing-page variants, ad hooks and offer structures. Micro-test with a small paid media budget before scaling.
Week 5–6
Commerce & fulfilment setup
Configure checkout, tax nexus, payments and 3PL routing. Fix the leaks that kill conversion on cold US traffic.
Week 7–8
Launch plan & next 90 days
Finalise channel mix, launch sequencing and a 90-day growth roadmap. You leave with a validated plan, not a deck. You execute or let us help.
Markets we serve
Built for the UK and Australia, open to other English-speaking brands
From domestic ceiling to US scale
- Seasonal inversion. Flip hero collections and campaign timing to Northern Hemisphere seasons.
- Timezone cover. AU-friendly account management paired with US-based execution.
- Past the $1M USD ceiling. Audit unit economics, set up US 3PL nodes and deploy high-volume media buying.
Strongest in A-beauty, skincare, suncare, activewear, wellness, beverage and sustainable lifestyle.
Read the Australia → US guideFrom .co.uk credibility to .com growth
- VAT to sales tax. Move from UK VAT thinking to US state nexus and local tax compliance.
- Tone transplant. Keep British brand authority while adding US direct-response muscle.
- Fulfilment nodes. Route inventory closer to US demand centres to meet 2-day expectations.
Strongest in premium CPG, fashion, home, health tech and heritage brands seeking US authority.
Read the UK → US guideEngagement
Ways to work together
Start with a Sprint
60 days to determine the opportunity and build the plan.
Bring me in as your US growth partner
Ongoing strategic and operational support as you launch and scale.
Build around your team
I work alongside founders and existing teams rather than replacing them.
Insights
Common questions about US market entry
Book your US call
Tell us about your US launch
Fill out the form and we will reply within one business day. If you are ready to talk now, you can also book directly through Google Calendar.
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